Web design is the process of creating a web page or several pages in order to present the information that you want to get across. The web is such a diverse place that almost anything goes. What one person might like in a site , another might not. For that reason, you should either make your own web site or else find a designer who will make the site look like you want it to look like.
Making you own site is not as difficult as it sounds, but it will take some time to learn how to do it. First you need to get a program that allows you to make documents using HTML (hypertext mark up language). Check out the information for your word processor and desktop publishing programs before you rush out to buy any special programs. For simple web sites and those who are new to web publishing these work fine.
As you progress to making more intricate and customized web pages, you will find that you may need the power of a specialized web site/design program. There are several out there, but I highly recommend Microsoft's FrontPage. It offers all the bells and whistles at a reasonable price and it also offers special tools for managing the entire site. For more information see the Microsoft FrontPage web site at http://www.microsoft.com/FrontPage/
If you chose to hire someone to design your site, make sure that you check the following: